Showing posts with label AS Group 24. Show all posts
Showing posts with label AS Group 24. Show all posts

Monday, 5 January 2009

Evaluation

Music magazines generally use the different techniques to portray different ideas, and relate to different audiences.


For younger audiences, the pages tend to be busier, with lots of boxes and banners of text, also over lapping is more common, larger and brighter images are used, not necessarily clear statement images, but band pictures and photos from gigs are used more regularly. Brighter colours are usually used in younger audience magazines, your young teen mags, such as 'smash hits' a lot of pink and yellow is used, as they are bright and draw attention, and the front covers tend to have lots of headlines to attract young minds, who love music gossip. These also tend to directed towards girls, as it is more gossip than music journalism.







Teenage magazines, such as NME or Kerrang, Have a darker approach to the design, and much less on the pages, but still, they contain gossip and lots of articles, with more band pictures and gig photos, They also tend to have more readers feedback and newsletters. They can be directed towards girls and boys, as it has a simpler approach that appeals to teens who are becoming more interested in music.









Then Magazines directed towards older audiences, tend to reduce the amount of text on the front cover, and carry on the teen mags idea, of darker pages, and more contrast rather than colour. This is because colour doesn't tend to appeal to adults as much as it would a 13 year old girl.













In my magazine, i used the older audience magzines as a guideline, as this is the apperance that i prefer, i think it shows class and real journalism that is interesting and can also be quite quirky.



I didn't really challenge the style, as it would generally fit in with other magazines, such as The Word or Q, however, i did take my own approach, and fit my composition around all my sources. I chose to use a theme of black and white, with statement colours in my photos, as this was different to most magazines, and suited the effect i wanted to achieve.

I researched into the publishing of music magazines, and discovered that Q and Kerrang are both published by a german company called Bauer. This is the type of publishing that would fit with my magazine as it tends to be glossy papers and classy styles. Publishing institutes tend to publish a large range of magazines, varying from fishing, mother and baby and mototbike magazines. However, the magazine is always designed and created by the editorial staff, the general institute would have to be a large company who can produce enough copies of the magazine to distribute weekly across the UK.
I have not decided on a specific age range or music style, as i feel this would generalise it too much, however i can imagine that an older range of people would be interested, or some younger people who are interested in an alternative music taste. I made it seem classy and neat as this tends to appeal more to older readers, but this does not mean that younger people will be put off reading it. Although, many younger teenagers, who do tend to prefer magaiznes like 'smash hits' would not be drawn to the magazine, and therefore determines the age range to be around 16 and over. With it being alternative, it does not have a specific appeal to a person who dresses a specific way, like a more gothic magazine would; which allows interpretation and open-ness to the reader.

In my magazine, i tried to represent the general ideas and passions of a large social group, By addressing my audience in their ctyle and culture, it makes the magazine seem more approachable to many people with either, a love for music in general, or an alternative taste in music. I decided, that as it is a music magazine, it would make the most sense to attract people who are interested in music, these people wouldn't be very interested in busy pages of gossip and bright colours, and would probably put them off. By using good english and statement pictures, i different social group entirely would be attracted to my magazine. I decided that, to sell a music magazine, you have to be true to your word and make the magazine seem trustworthy to the reader. However, it isn't very strongly opinionated and so can be more varied to different tastes.
What have you learnt about technologies from the process of constructing this product?
For the front cover and contents, i used adobe photoshop. This is a good program for design and composition, as you can work on seperate layers, include text and images and edit the tone and contrast across the page.


The cover needed a lot of photoshop editing to improve the quality and remove any errors in the composition.


The original image, although the skin was clear and there was a clear contrast, still needed work to brighten it, add more contrast, and increase the colour in the hair, in the end the picture was also cropped to fit the A4 page.



In order to adjust the brightness and contrast, I opened it up onto photoshop and went into the image toolbar, and went to the brightness and contrast function. I also used the sponge tool to increase the saturation of her hair. I used the crop tool to fit it into the page.


For this image, i used alot of editing, changing and adapting the colour and tone of the image. I needed this one to link to the picture on the cover, so that they didn't look like different photo shoots. but at the same time, i wanted this one to have as much character. In the end i had edited it too much, and could not be printed, so i changed the type of editing and started again using the new techniques i had learnt to create the same effect. I used contrast and brightness to enhance my image.
Preliminary Magazine
The overall comparison from my preliminary task to the final magazine cover, is quite dramatic.
To begin with, i hadn't quite grasped the concept of compsition and had left large amount of plain background. The fact that i had put the title along the sid eof the page was quite daring, and in the end it didn't work on the page. the picture in general was quite a strong one, but the editing to remove the background is very obvious and doesn't create the studio effect i had intended. simply, the page is too bare and un interesting, and would not stand out on the shelf.

My skills of design have improved quite alot over the production of my front cover. I decided that contrast and richer colours would give the cover a strong apperance. I played around with the compostition throughout the design and eventually decided on the places where it is necessary to have writing and still leave space for it to seem like a neat page. The use of a second smaller image, really brings out the colours and lines in the background image, and works as a good comparison. I also used coloured lines to break up text, as i realised this would bring a bit more to the page without making it too over crowded, also to help me stick to a general magaine colour scheme.

Audience Feedback:
General feedback concluded that, the contrast between the dark background and white text worked well, and was clear to read, the image that fills the page is very eye catching and would draw attention on the shelf. Downsides, were the smaller image on the top wasn't particularly clear and didn't fit well onto the page, this could have done with more editing to make it link more to the page. Also the blue eye was too dramatic and obviously edited, this needed to be toned down and faded quite a bit.

Thursday, 18 December 2008

2 Potential audience

Questionnaire

I have created a questionnaire to gain further knowledge about my potential target audience, I will only distribute this questionnaire to females

Please select your age group

[16-20] □

[21-30] □

[31-40] □

Do you purchase music magazines regularly?

Yes □

No □

What music genre do you prefer? Tick all boxes that apply

Rock □

Metal □

Indie □

Pop □

R&B □

Dance □

Other □

Do you buy magazines related to this/these genres?

Yes □

No □

Do you find that there are enough music magazines designed for women your age?

Yes □

No □

If no, why not?

­­­­­­­­­­­­­________________________________________________________________________________________________________________________________________

What would you prefer to be included in a music magazine? Tick all boxes that apply

Recent News □

Gossip columns □

Album Reviews □

Band Reviews □

New Releases □

Postal Section □

Interviews □

Advice column □

Charts listings □

Advertisements □


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I printed this questionnaire and passed it on to women i knew of various ages, and from the results I have concluded that

women who are between 16 and 20 were more likely to buy music magazines of various genres, this didn't help towards my choice of genre, however it shows that i should aim the magazine towards a younger audience.
Although older women ranging between 21 and 40 agreed that there is less choice in the market for their style of music. Therefore, i have realised there is a gap in the market for a high standard music magazine designed for women.

5 Record stages of production

Stages of Production
To begin with, i edited the best photos from my shoot, so i had a basis to work on.















I decided which one to use as a front cover, and began work on the layout

This is my original cover, where i was beginning to understand layout and colour, I decided that although it had the right components, it still needed work, and much more colour so i changed the editing on the photo, and arranged the side texts to be alot neater and more formal.

On this layout i have placed a pale green banner, this was to replace a banner i hadn't yet taken the pictures for, i wanted to arrange the layout and make sure i knew where everything should go.

In the end, i collected my images, and filled in all the gaps and produced a final front cover.

The use oif black and white fonts work well, as they are clear and easy to read, while not being a distraction from the page, I have used the blue colour, so that it links to my theme, i didn't want to overcrowd the page with it so i just added slivers of colour as underlines and picture frames. I put the headline for the main article right at the top, and i made it the boldest text so that it wouyld stand out from the others, and be obvious that it linked to the picture on the cover. I only used a small barcode, as the page was beginning to get quite over crowded, but it is still easy to find and doesn't go over the top of any important information. I used different font sizes for the headlines on the left, as it made them fit better on the page, but also this is a common feature on many magazines, such as 'Q', 'Rolling Stone' and 'The Word'.


Contents

For my contents page, i wanted it to be a feature page, so it had more colours and boxes. At first i decided on a patterned background, much like this
















I like the overall appearance of this, and tested this layout with other bakcground designs and colours, however, i don't think that this fits with the theme, This title works well, and links with the cover, but the overall page needs to have more to ut, so i am going to use a plain bakcground and build upon it.


The colours on this page, link better with the cover, as do the fonts, although it could do with more colour and the text boxes should be filled as full as possible, to make the page look packed with information, as this is a general theme of contents pages.




















The use of the dark pink on the left, makes the page looks bolder and brighter, it doesn't clash too much with the blue, and makes it seem more like a real magazine, Also, with my 2nd photos taken, i could place the image exactly where it should go, and giove me a good idea of colour as well as layout. On the left, i decided to put an editors list, as this is commonly found in music magazines, and other magazines. From my questionnaire, i found that most women, preferred the news and reviews sections to gossip columns and advice columns, this is what i ahd expected, but it cleared up and proved which sections i should include. While i only had 1 picture, it still seemed as though it needed more, so i created a small page in the corner, as a preview to what was coming later in the magazine, this is an idea i found in 'Q' magazine and it served well, i used one of the images from my cousins band, only i took one with a different style so it would look lesss like the others. The contents page took me around a week to produce, as i changed the style quite a bit whilst tryiong to arrange the layout, but also in order to take the pictures, i had to go and collect them in the evening, so i had to arrange my design work around when i could go and do my photography and journalism.

Double page Spread
As i had decided on a feature page for my double page spread, i decided to create 2 so that i could link them and show diversity. This is common of many magazines as it can allow one page to look strong and persuade people to read it, yet allowing the article to have a page to itself.

On the first page, i wanted to use my second strongest image on a page to itself, as this can double up as a poster for the younger audience, yet it can still just link to the article


Although i liked the look of this, I felt it needed something more. I printed this version, it was only then that i realised, i had edited it too much and the printer couldn't work with it, So i had to adapt it so that it would be easier to print. Also, i wanted to include some of the blue theme, so it would link together with my other pages. Also i needed a page number.


My final design

This page, followed nicely from the contents as it has the same style blue lines, also, the stars used for page breaks and page numbers are an ongoing theme on each page, The picture has been edited differently to allow for the printer, but i think it still has the same visual effect as the original. I inlcuded three album covers, created with album artwork, to make the page resemble a real magazine, and include extra colour and features to this page.

Second Double Page
For my second double page, i wanted a simple black and white article, with some colours linking to other pages, and one feature picture.

I made a plan of my second double page on microsoft word publisher. I hadn't finished editing the picture, but i had to get a general outlook to get an over view of the layout. I didn't quite keep to this exact layout, but i used all the same ingredients. I used this image, but had to adapt it differently for the printer, and made the text slide around the picture. Also i chose to put the picture on the other page as this resembled the first double page. In the space that says 'image' i took a picture of my sister and her boyfriend to make them look like the characters in my article. I didn't want it to be too artistic, but at the same time i wanted it to be a clear and good looking shot. The image i came up with was :




I think this shot works because it has a plain background and the upper body shots are clear , also the fact that she looks different on this picture, makes it more believable that it is an old photo.









My final second double page :


This works, because the reds on the page link together and contrast with the rest of the black and white page. I arranged the text to fit around the image, as this is something i saw in a magaine, it makes the photo seem like a studio shot, and means that her face is the main feature , not a pattern background. I used big quotes to break up the text, i made them in the same font style as my headlines, as it links the type writer theme together. I added a small text box to the 2nd image as this is what most magazines do, and it informs the reader of what the image is.

4 Photoshoot

Photoshoot
For my photo shoot, i want neat clean statement images. I'll use a plain white background, a model with strong features or colouring and odd props to make it seem original. I want my model to dress quite simply as i don't want him/her to look too crazy, i want the article to have the full focus.

Camera and Model
I used a Nikon camera and took multiple shots, making sure there were some that were perfect for the magazine. I used my sister for the shots as she has red hair that would stand out on the page and seem quite contrasting to the blue theme, She also has strong features, lips and eyes that are picked up well on camera. I used my bedroom wall for the background as it is plain and cream .. the cream wasn't quite right but it is easy to edit.
One of the strongest images is


Evaluation

This is because it has an upper body shot, and plenty of white space. This could work for the front cover, if not it would work well as a feature page. The neutral cream top links nicely to the background and proves a nice contrast against her hair and eyes. However i think it needs to be edited to look better on the page, also the red in her hair has not been picked up by the camera.



I have tried a range of techniques on adobe photoshop to adjust the brightness and colour of the image. It turned out best when contrasted and brightened.



I adapted this picture to be A4 and gave it the magazine title, I think it makes a good front cover, however, i think it is too plain.



This image has a strong character and a filled page, it still needs adjustments but i think this could make a good front cover.


I think for the final cover, it still needs improvements, but this general look fits in with the theme of the other picture, and this one could possibly make a better front cover.


this one works much better, and has a simple red background, which is fine for my magazine, as i decided that the base colours will be black and white, with some blue, but the blue isn't a main colour.



I needed another image, as i chose to produce two double page articles, i picked another image, that would stand out, as it has used a prop to make it original, also it linked back to the article.


It isn't the strongest of mt images, but i felt it had potential when edited.



Throughout the magazine, i wanted to use a range of images, not just form the main article. So i went to my cousins gig and took some band pictures.










These images didn't undergo much editing, as i wanted them to seem like natural live shots.
I used the first one on the front cover in a small banner.
The second one served as a good contents page image
and the third i used in a preview of an article in the contents page.



also, I took some artistic images to use as album covers





For these images, i used props, sweets and microphones and took pictures of my friend, whilst editing them quite alot to resemble album artwork
For the 2nd one, i took a picture of a sparkler, an idea i developed over bonfire night, it worked well and fit in with the other images
I added titles and made them all roughly the same size and shape.

3 Title

Magazine Title
I would like to magazine to have a catchy, yet high market-esque title
I am considering song titles from the rock/pop/alternative genre
Also, Music Connotations such as 'Melody Maker' would relate to my design ideas, and fit with the general theme.




My favourite Ideas were those i got from songs, I think some of the musical connotations would have worked, but i think for my style of magazine, where it is designed for music lovers, a song title would be idea, as it relates to their nature and doesn't sound too young.
I am torn between the 2 songs by 'The Killers' Tranquilize and Shadowplay
I think that both titles have a strange edge to them and can also be linked to music, I prefer the sound of Shadowplay, Howver, for the structure of the page I think that the letters in Tranquilize would look good, and Also seem slightly symmetrical.

Tranquilize
TRANQUILIZE


I prefer the text in caps lock as it looks more ey catching and bold.

I am going to look at different fonts on the internet that fit with my theme
I would like it to be a simple black fonts that is quite bold.






I preferred the type writer style font, as it has a retro feel, however i didn't like that particular oe so i have researched into various type writer style fonts.



TYPE WRITER FONTS



My favourite is the font second from the bottom
I think this one would work best as it is quite general and clean so it could be used as a general theme for the magazine, but also, it isn't too plain and i think it would make the magazine stand out much more than a basic font.

Wednesday, 10 December 2008

1 Research of Existing Music Magazines

Research of Existing Music Magazines
For my Magazine I want to create an Alternative music style with a general classy look.
so I have researched magazines such as 'The rolling Stone', 'Q' and 'The Word'
I don't think there is much market left for this style of magazine however, i think if it were more directed to Women or Younger readers i think it would work.

Front Covers
The Rolling Stone:
This Cover has used very bold fonts, this works because they have used a blank background. The colours are fairly simple and all generally well linked, the red font links to the image, and the blue is a typical colour used by the magazine. The black and white makes the cover very bold and clear, and the white makes it stand out on the shelf. They have used a simnple image of a well known star on the front to show a classic simple style.
There is quite alot of text down the side of the page, this fits nicely around the image and doesn't overcrowd it.
The rolling stone doesn't generally use big banners, but here they have used a simple rectangular bill board style box. this works, as it is away from the text and is black and white so it fits the theme. There isn't a barcode on this cover, but there is plenty of pace left in the corners for additional items like that.




This is another very different style cover, The red background really stand out and makes the people on the foreground very clear. This cover has alot of text, but somehow is doesnt look too busy and the image is still the main focal point. The circular banner is also a new style for this magazine, but it works neatly and doesnt distract any attention.






Q Magazine:
This is another classy style magazine, however this one fits more with my genre. The image is quite a big feature and all the text fits around it. the large text is a clear indication of what to notice first and links the page together, The banner across the bottom isn't too striking but works well due to the neautral colour scheme. The shade od red in the texts all links and shows the general look of this magazxine, and is also used in other editions. The barcode is quite big, but doesn't stand out because of all the large fonts.
The black background gives this a classier appearance and looks as though it is directed to an older audience.


This is a special edition of 'Q' and this is shown by a gold edge around the image. This has another very statement image, which makes the magazine look very high market, i think this is the look i will try and achieve. The page is quite simplistic, Large white fonts for main headlines, and bold yet not too dramatic text that fits nicely down the side of the page. The red banner links to the colour scheme of the magazine.The title is very simple yet effective, The Q on a red background is a well known logo that draws the eye. The barcode is quite small, and fits in on the side against a dark background so it is easy to find yet not too over the top.



This is a different style for the magazine, as they have used a plain white background, for a studio effect. The people stand out and give it a look of simplicity and class. The gold fonts also add a different tone to this page and link nicely to the image, the different size fonts make it more intersting and highlight the key titles. The fact that the image goes over the title shows how, even though the title can't be seen entirely, it doesnt need to be, as it is a well known magazine, and makes it seem more high market. The red fonts and banners are used once again as this is an ongoing theme in the structure of the page.



Existing Music Magazines
Double Page Spreads
There are lots of different syles of double page spread, some have a lot of design and boxes of different colours and fonts. This would work for a younger audience, but i still want to stick with a more mature appearance.



An example of the type of article i would like to produce is like this old edition of Q. A simple yet effective image, with simple text. The headlines work well to add mopre to the page, and the different colours in the titles link to the theme of the magazine.
I like the way that this images has been placed, as it is at an angle and do makes it seem like a scrapbook photo. this gives it a reto feel. also because it is an old picture it works really nicely. The small black box of text is simple and clear. The overall effect of the simple text boxes and image make it seem classier and the colours are linked well.






This double page is very classy, and continues the theme of red and gold ( gold because it is a special edition)
The change in font texts creates a more interesting appearance, also the simple image on the left is very statement and simplistic.
The fact that there isn't much text and lots of colours makes it seem quite high market. I would like to add a bit more than this to my page, but i like this general idea.


This double page is also fairly simple, One main image, a very bold title. It is very effective and has enough effect to not look like a piece of hand written text. It is easy to read and understand, also the full page image means teenagers can pull out the page to use as a poster. A drop cap has been used which indicates the start of the article andd adds more to the page.

This has another theme, where the text is written above an image, this seems like more of a feature page to intrigue the reader to read the article following, the article should follow the theme and include an image, but should be much more formal to seem more like an interesting read than an interesting picture.

The word, which is the leading music magazine of 2008, uses this classy style of up market design. A simple black and white page, means they can add any colour without worrying about contrast. They have a bold and centred introduction, with 3 even columns of text. They have used one simple, yet effective image, that has been fit within the text. I like the effetc of this, as it leaves no white spaces. but doesn't create the busy appearance you would get with an image background. They have used small banners and pieces of informatiuon at the bottom of the page, these are references for the reader, but also add a bit more to the page.