To create our project including video, digi pack and advertisement we used a variety of new technologies. We used Adobe Premiere to edit and put together our digital video as well as add effects such as black and white, enhanced colour, fade ins and outs, speed up footage and slow them down. We used Adobe Photoshop to create the digipack and advertisement as this programme allows you to play around with colours, texts and sizes. We created all of our work on a Dell computer and used a video camera to shoot our footage and a stills camera for our stop motion and for the photo shoot for album art. During our research stage we used the computer to surf the internet to find different album covers, research Kinga Burza (the director of most Kate Nash's videos) and also used youtube to watch some music videos.