Photographs for Print and Target Audience Research

We have now completed the filming for our music video; both the filming for the fantasy parts, captured in the studio, and the filming for the reality parts. We have also taken photographs of the band for the magazine advertisement and album digipack. We are currently editing the film footage and editing some of the photos which we think are the best for the front cover of the digipack. In addition, we are exploring, designing and planning different ideas for the digipack and advertisement.

We have aimed our music video at a young age group; older children and teenagers, because this is who we think that the song itself is aimed at. We then decided to base our band on bands which this age group like. We looked at magazines, for example Mizz and Shout, which are targeted at our target audience, to see which bands feature in them. We found bands such as The Saturdays, The Sugarbabes, Girls aloud and solo artists, for example Taylor Swift and Katy Perry. We aslo looked at older magazines and the same type artists appeared in them, for example Spice Girls, S Club 7, Steps and boybands such as Back Street Boys.