When creating a basic storyline for our music video we attempted to stick to 6 basic criteria, created by Andrew Goodwin.
1. Music video demonstrate genre characteristics. We believe we have fulfilled this criteria by the slow cuttingblack and white video usually seen in acoustic type songs.
2. There is a relationship between lyrics and visuals. We have actively created a relationship between lyrics and visuals in the video, for example we have depicted the breakdown of a relationship between two people, which ties in with the lyrics, especially "I no longer hear the music," meaning the singer does not feel the same way as he did and wishes to leave. Also we have created this realtionship between lyrics and visuals with a scene of the couple taking drugs together, tying in with the lyrics "All the memories of the pub and the clubs and the drugs and the tubs we shared together."
3. There is a relationship between music and visuals. The slow cutting of the video and the idea of past and present illustrates the acoustic melody and singing.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. We have included close ups of the the 'lead singer' of the band, in particular a shot at the very beginning of the video, and the shots of the chartacter playing guitar and singing.
5. There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body. The shot of the camera rotating around the character who is looking disappointed in a train station waiting shelter fulfills this notion. Although there is no voyeuristic treatment of females, in the video the female is the victim.
6. There is often intertextual references. We have mimiced some shots from other music videos, especially the video For Lovers by Pete Doherty feat. Wolfman.