Our radio station is aimed at young adults and our media product represents this particular social group well by providing the news and facts in a light-hearted way. We achieved this by introducing light-hearted banter and fun voxpops throughout the report to keep the listener engaged. This represents the social group of young adults well as our report contains just what young adults are looking for as opposed to the older generation. The older adults would expect a news report to provide the basic facts but they wouldn't neccesarily care much about being entertained at the same time. Where as the younger adults would be looking for some sort of entertainment to keep them engaged.