Now that our radio project is complete, we are going to evaluate the final product.
Our media product uses forms and conventions of real media products in a few ways. Before we began to work on our radio programme, we looked closely at other radio products and and analysed structure. We then used this to help us to structure our own radio report.
We also developed forms of real radio features in certain ways. We knew that voxpops were a common feature in radio programmes, but we decided to develop this further by making one off our voxopos original and different. The voxpop we use at the beginning where we have members of the public saying why they listen to dynamite fm is good because it is an original idea that isn't a very regular feature in other radio products.
Our radio station is aimed at young adults and our media product represents this particular social group well by providing the news and facts in a light-hearted way. We achieved this by introducing light-hearted banter and fun voxpops throughout the report to keep the listener engaged. This represents the social group of young adults well as our report contains just what young adults are looking for as opposed to the older generation. The older adults would expect a news report to provide the basic facts but they wouldn't neccesarily care much about being entertained at the same time. Where as the younger adults would be looking for some sort of entertainment to keep them engaged.
Looking back at our preliminary task we feel we have learnt a lot in the progression from it to the full product. We certainly know more now about how to structure a real radio programme from listening to other radio stations. For our preliminary task it was also our first time of using the equipment such as the microphones and altering the levels on them, it was also our first time using the radio software, audacity.
The prelim task was all about getting used to the equipment and learning how to edit our work, but for our radio report we knew more about how to edit our work and we were a lot more used to the equipment.
We knew that the target audience for our media product would be similar to our local radio stations target audience, which are young adults aged approximately 25-44 (based on radio city figures). We attracted and adressed our audience in a number of ways. As we knew that our target audience would be young adults, we knew how to attract them to our radio programme due to the research we had previously conducted, We attracted them with up to date news, light-hearted banter and unique voxpops.
To help us identify how successful our radio report was, we got some audience feedback.
To get our audience feeback we made a questionnaire for members of the public to fill out.
This is the questionnaire we devised:
1.Did the programme sound like a real new report that you would hear on the radio? If not, why?
2.Did the report contain the right amount of humour and entertainment?
3.How well did the presenters give the information and did they provide it in an enthusiastic way?
4.Was the script devised well and was it appropriate for this report?
5.Overall, how successful was the report?
6.What improvements could be made on the report?
From this questionnaire we found that everyone we asked thought the report sounded like a real one, but stated that a real radio programme would contain more enthusiatic characters.
People found that there was bits throughout the report that made them laugh and it was entertaining, but still had the seriousness the report needed. In particular people seemed to like the humorous voxpops.
They thought that the information was carried across well, but again thought that some of the presenters could be more enthusiastic.
Nobody had any faults with the script and thought it was appropriate for the programme.
People found the report very successful with a clear structure and that to improve we could have more enthusiatic presenters.