What have you learned from your audience feedback?
The feedback we got throughout the production helped shape the product itself - the main way we were helped by this is with the music video, and the narrative. The narrative to begin with was lacking in substance, and appeared to be confusing to the viewer - Chelsea said 'the narrative needs a lot more work to make more sense, and link with the song'. Upon hearing this, we did another film shoot and got a lot more footage. The narrative is now much stronger, and has a more powerful link with the song and its lyrics.
Upon the project's completion, Liam said 'it has improved dramatically', and commented on how it 'makes a lot more sense'. This is because the narrative took up a lot more time that it had.
The feedback we got therefore helped us a good deal on the path to the finished product.