Before we started to film and create our music video, we had to choose our target audience. However, because we wanted to create a pop music video, which is already a very popular genre of music, the audience was already chosen for us. It was just a matter of making a video that would appeal to them. 16-24 year olds were our target audience.
We thought that the video would appeal more to girls because it is quite glossy and the different, fashionable costumes would inspire them. We made sure our actress looked nice and expensively dressed. To atract a male audience aswell, we made our star look atractive. Following Laura Mulvey's theory of 'The Male Gaze', we chose shots which would draw attention to our atractive star.
We posted our video on YouTube to see if we would receive any audience feedback:
Someone commented on our video and said,
"Wow that was great! I really liked it, catchy song. It got a little repetitive towards the end though haha!"
We agree with this. We felt that the ending was slightly repetitive too as we were lacking footage. We would have liked to film in more locations however the weather was not good enough, it was cold and rainy so we couldn't film at the lake as originally planned. However we tried our best to make it look as little repetitive as possible by using longer shots. If we were to redo our video we would shoot in summer so we could use better scenes and have more chance to film more footage.
What some members of our audience liked:
A lot of the people we asked to watch "Money Honey" said they really liked the part with the changing silhouettes, they said that it went with the music really well and added colour.
"I really liked this part, it looks really professional like it was on a real music video, it looks as though editing would be complex for this shot."
"This shot was good because the lyrics matched the video perfectly!"
What they didn't like:
"I like the spotlight effect in this shot, however the quality is not as high as the rest of the shots and it makes it look a little out of place."
This piece of feedback was very useful during the filming process as we used a different camera than usual to film this shot and we didn't really like how it came out either. We did not use this camera again because it was not of a high enough quality.
We got feedback throughout the creation of our video so that we didn't go in the wrong direction and stayed on track to make a product which was appealing to our target audience. Through feedback, one of the main things we learned was that we needed more shots and locations for our type of music video. Many people said it was slightly repetitive towards the end, which we agreed. Real pop videos use rapid editing and consist of hundreds of different shots and several locations, however due to time and weather restrictions we could not do this. Also, even though we were receiving feedback throughout the creation process, towards the end we had stopped filming and were only editing to meet the deadline so we did not know that there would be a lack of shots to use.
Someone commented on our video and said,
"Wow that was great! I really liked it, catchy song. It got a little repetitive towards the end though haha!"
We agree with this. We felt that the ending was slightly repetitive too as we were lacking footage. We would have liked to film in more locations however the weather was not good enough, it was cold and rainy so we couldn't film at the lake as originally planned. However we tried our best to make it look as little repetitive as possible by using longer shots. If we were to redo our video we would shoot in summer so we could use better scenes and have more chance to film more footage.
What some members of our audience liked:
A lot of the people we asked to watch "Money Honey" said they really liked the part with the changing silhouettes, they said that it went with the music really well and added colour.
"I really liked this part, it looks really professional like it was on a real music video, it looks as though editing would be complex for this shot."
"This shot was good because the lyrics matched the video perfectly!"What they didn't like:
"I like the spotlight effect in this shot, however the quality is not as high as the rest of the shots and it makes it look a little out of place." This piece of feedback was very useful during the filming process as we used a different camera than usual to film this shot and we didn't really like how it came out either. We did not use this camera again because it was not of a high enough quality.
We got feedback throughout the creation of our video so that we didn't go in the wrong direction and stayed on track to make a product which was appealing to our target audience. Through feedback, one of the main things we learned was that we needed more shots and locations for our type of music video. Many people said it was slightly repetitive towards the end, which we agreed. Real pop videos use rapid editing and consist of hundreds of different shots and several locations, however due to time and weather restrictions we could not do this. Also, even though we were receiving feedback throughout the creation process, towards the end we had stopped filming and were only editing to meet the deadline so we did not know that there would be a lack of shots to use.
We received very positive feedback about the ancillary texts. All of the people we asked liked them and said they looked very professional, matching each other well.
We are very happy with our feedback, and are proud of our work!
