Splitting the picture. This was with reference to Day & Night, Black & white then colour.
We realised that the black & white effect should be on the other side, to refer to Day & Night in the order you say it. I also added another effect onto the image to make it cartoon style. This was to match the digipack.
Aswell as this, i added the stores the album would be out in, so the viewer would know where to purchase the CD.
However, we decided against this idea, and started on a new style and colour scheme. the message of black and white was obvious, but also basic, and would not stand out to the customer.