This is our first draft of the poster advertisement for the digipak, we liked the contrast of the dark background with the bright flashes of colour it also makes the text stand out more. We chose this image from the shoot as we feel it fits best and we liked the expression and positioning. We edited this photo to show light coming from the top left corner, made his skin appear clearer and brightened the eye colour etc.We would put this poster advertisement in teen girl magazines, such as "Bliss", "Mizz" or "Sugar" as this is our target audience for the song and the video. It is bold, straight to the point and lively, which is what you would expect to find in magazines such as these.
This is the first draft of the CD cover we wanted to keep it similar to the poster advertisement for continuety within the products
This is our initial idea for the inserts in the digipak, we used the lyrics from the song in the same style 'old english' text, we also added a fading border to make it atheistically pleasing.