As a group, we discussed ideas for the music video. We thought of our target audience, who we decided was young teenagers specifically, but also older children and perhaps older teenagers. It also appeals more to girls. We think the song appeals to this age group because it's fun, catchy and refrences the childhood favourite "Barbie", which this generation still might have or only recently parted with. For the older teenagers, they will understand the ambiguous humour in the song. We decided the music video should match the song; we decided to play on both the innocence and humour of the song and include a "real" story that the target audience can relate to, alongside the "fantasy" world storyline we hope to create.
We came up with the idea to have each member of us playing a Barbie doll in a fantasy world. To portray the fantasy world we decided to have C.G.I. backgrounds and therefore film much of our footage on blue screen. In the fantasy world we decided to have the focus more on Ken; all the Barbie's love Ken. We used stereotypes with image conscious girls playing Barbie and a modern day Ken as a "player", similar to the males often dipicted in R and B music videos. In the real story line, we have a "Barbie" type girl who eventually falls in love with the stereotypical "geek". Teenage boys will beable to relate to the video fancying the popular girl. After writing down our storyline ideas, we then found and took pictures of props we wanted to use.
