Audience.

We looked at MTV's website. MTV is a group of television channels which show different music videos.

MTV: 16-24s male/female
VH1: 25-34s male/female
MTV hits: 12-17s female biased
MTV base: 16-24s male/female
MTV two: 16-24s male
MTV dance: 18-23s male/female
VH1 classic: 35-45s male/female

We now know that, to produce a video which could be aired on MTV or a similar music channel, our target audience should be around 16-24 year olds, both male and female.

Lady Gaga's typical fan would fit into this group aswell.