We have completed the storyboard and the film, and we are now planning on how to collect audience feedback.
There are many different ways we could collect feedback, for example, we could post the final film opening on the internet and construct an online survey (like we did for the market research). The advantage of this is that we can collect from an unbiased sample, yet the disadvantage is trying to get a sufficient number of people to fill in your survey without them thinking it is spam.
We could simply ask the members of our media class to watch it and then fill in a simple paper survey, the advantage of this being that they will know the basics of criticism and will be able to elaborate on details. The disadvantage is that some have already seen the film during production and may find it difficult to judge with a new perspective.
We will discuss further as many possibilities as we can in our next lesson, and then hopefully finalise a format.