Thursday, 18 December 2008

2 Potential audience

Questionnaire

I have created a questionnaire to gain further knowledge about my potential target audience, I will only distribute this questionnaire to females

Please select your age group

[16-20] □

[21-30] □

[31-40] □

Do you purchase music magazines regularly?

Yes □

No □

What music genre do you prefer? Tick all boxes that apply

Rock □

Metal □

Indie □

Pop □

R&B □

Dance □

Other □

Do you buy magazines related to this/these genres?

Yes

No □

Do you find that there are enough music magazines designed for women your age?

Yes □

No □

If no, why not?

­­­­­­­­­­­­­________________________________________________________________________________________________________________________________________

What would you prefer to be included in a music magazine? Tick all boxes that apply

Recent News □

Gossip columns □

Album Reviews □

Band Reviews □

New Releases □

Postal Section □

Interviews □

Advice column □

Charts listings

Advertisements □


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I printed this questionnaire and passed it on to women i knew of various ages, and from the results I have concluded that

women who are between 16 and 20 were more likely to buy music magazines of various genres, this didn't help towards my choice of genre, however it shows that i should aim the magazine towards a younger audience.
Although older women ranging between 21 and 40 agreed that there is less choice in the market for their style of music. Therefore, i have realised there is a gap in the market for a high standard music magazine designed for women.