For my media coursework, I am creating a radio news bulletin that is to last for five minutes. The name of the radio station will be Radio Electric. For my research, I have researched several local radio stations, including Wish Fm, Rock FM, and XFM Manchester. Using http://www.rajar.co.uk/, I have been able to discover the population of the areas these radio stations cover, the reach that the radio station has in thousands over the area, the reach percentage and the average hours per listener:
102.4 Wish FM: Population: 463,000 Reach (000s): 82 Reach Percentage: 18 Average Hours per Listener: 11.00
106.5FM Central Radio:
Population: 214,000 Reach (000s): 41 Reach Percentage: 19 Average Hours per Listener: 8.40
97.4 Rock FM:
Population: 1,320,000 Reach (000s): 295 Reach Percentage: 22 Average Hours per Listener: 8.40
97.7 XFM Manchester:
Population: 2,792,000 Reach (00s): 184 Reach Percentage: 7 Average Hours per Listener: 4.70
Also, I have been regularly listening to several of these local radio stations and comparing how each station presents the news and how that relates to the target audience. When I come to writing my script, I will have to consider my potential target audience and allow the stories and the presentation of those stories to reflect the popular views and opinions of that particular audience.